At Brown-Forman & Jack Daniel’s, responsibility is woven through who we are. We behave responsibly because we have integrity, and because we respect ourselves and each other. We ask everyone to pause and make mindful choices around beverage alcohol. Jack Daniel’s reminds you to please drink responsibly.

Visit the Jack Daniel’s Bar, located outside section 24, or any Guest Services desk, to scan the QR code and register as a Designated Driver. After registering you will receive a reusable water bottle, courtesy of Jack Daniel’s, and be entered to win tickets to an upcoming event at Climate Pledge Arena.