Climate Pledge Arena to Feature Jack Daniel’s Old No. 7 Bar
LYNCHBURG, Tenn. (August 17, 2021) – Jack Daniel’s, Climate Pledge Arena and the Seattle Kraken announced a partnership today naming Jack Daniel’s Tennessee Whiskey as the Official Whiskey of Climate Pledge Arena. The agreement also includes a new Jack Daniel’s Old No. 7 Bar on the main concourse of Climate Pledge Arena.
“Seattle is one of our most important markets and Jack Daniel’s is extremely excited to enter into this new partnership with the Kraken and Climate Pledge Arena,” said Risa Scandora, Jack Daniel’s Marketing Manager. “Our commitment to making great whiskey is only matched by our commitment to preserving the planet we call home. We send 99% of the materials used at the Jack Daniel Distillery to be reused or recycled which is just another great reason why we look forward to a long-term relationship with Climate Pledge Arena. We look forward to toasting victories and celebrating live music for years to come.”
Fans and concert goers will be able to experience exclusive and signature cocktails curated for arena events at the custom Jack Daniel’s Old No. 7 Bar located on the main concourse. Jack Daniel’s Tennessee Whiskey cocktails will be featured alongside the new Jack Daniel’s Spirit Based Canned Cocktails, along with soft drinks and other alcohol-free options.
“We are excited to partner with Jack Daniels—a fantastic legacy brand we know will elevate our mixology experience for all of our guests. Their commitment to sustainability aligns with our mission to show the world that we can have a positive impact on the environment at scale. We can’t wait to welcome everyone to the Jack Daniels Bar,” said Tod Leiweke, CEO of the Seattle Kraken.
Climate Pledge Arena will open in October 2021 as the home of the Seattle Kraken, Seattle Storm and over 100 nights of live entertainment and music a year. The Seattle Kraken begin their inaugural season at Climate Pledge Arena on October 23, 2021.
About Climate Pledge Arena
Climate Pledge Arena, located at Seattle Center, will be the first net zero certified arena in the world. It will serve as a long-lasting and regular reminder of the urgent need for climate action. The Climate Pledge, which was founded by Amazon and Global Optimism in 2019, is a commitment from companies globally to be net zero carbon by 2040. The complete redevelopment of this historic landmark, originally built for the 1962 Seattle World’s Fair, will be an industry first. Home to the NHL’s Seattle Kraken, WNBA’s Seattle Storm, and the world’s biggest performers of live music and events, Climate Pledge Arena will open in October 2021. Learn More at www.climatepledgearena.com.
About Seattle Kraken
The Seattle Kraken are the National Hockey League’s newest franchise, set to play their inaugural season in 2021-2022 at Climate Pledge Arena at Seattle Center, developed by Oak View Group. Visit www.nhl.com/kraken for the latest news and information including press releases, multimedia content and the latest hires.
About Jack Daniel’s
Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery is the first registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel’s is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Double Mellowed Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Jack Daniel’s Tennessee Apple, Jack Daniel’s Tennessee Rye, Jack Daniel’s Sinatra Select and Jack Daniel’s Country Cocktails. Today, Jack Daniel’s is a true global icon found in more than 170 countries around the world and is the most valuable spirits brand in the world as recognized by Interbrand.
Your friends at Jack Daniel’s remind you to drink responsibly.
JACK DANIEL’S and OLD NO. 7 are registered trademarks. © 2021 Jack Daniel’s. Tennessee Whiskey Alcohol 40% by Volume (80 proof). Distilled and Bottled by JACK DANIEL DISTILLERY, Lynchburg, Tennessee.
