Modelo will be the official and exclusive import beer of the arena and team, featuring the Modelo Cantina branded bars in the arena
SEATTLE, Wash. – June 1, 2021 — Today, the Seattle Kraken and Climate Pledge Arena announce Modelo as the official import beer partnerof the team and Climate Pledge Arena. With an emphasis on highlighting the Hispanic communities and culture in greater Seattle and the Pacific Northwest, the partnership will be Constellation Brands’ largest in the National Hockey League (NHL) and expand brand presence in the area.
The partnership will expand upon the Seattle Kraken and the Modelo brand’s past experiential community activations and feature two Modelo branded bars in arena with a dynamic LED display, in-game promotions and brand presence at the bar and restaurant in the Kraken Training Center in Northgate. In celebration of the partnership, Modelo will be releasing a special edition mobile game for Kraken fans. The game will be an arcade-inspired Kraken hockey coin grab game that fans can play to be entered to win a Modelo x Seattle Kraken prize pack. The game will launch tomorrow and run from 6/1 – 8/1*.
“We’ve built the Kraken with community at the heart of our organization from the very beginning,” said Tod Leiweke, CEO of the Seattle Kraken. “We take pride in building real and impactful connections with our communities, which is why this partnership with Modelo is so exciting. I look forward to continuing elevating the voices of our Latinx community and feeling their presence at the Modelo Cantina branded bars in the arena.”
Quickly embedding in the community, Modelo helped the team kick off a celebration of Hispanic Heritage Month last year with the three-part Kraken Fighting Spirit series. The series educated fans about the rich Latinx history in Seattle by elevating the voices of local Latina women who are making a difference in the community. These women included:
- Angelina Villalobos, a Mexican American muralist who uses her art to connect with youth of color in her community
- Ana Castro and Aminta Elgin, sisters who started the Salvadorean Bakery and Restaurant that serves as a beacon of community and light in the White Center neighborhood
- Roxana Pardo Garcia, a resilient activist who founded La Roxay Productions to help bring joy and healing to communities of color.
“Modelo is all in as a partner of the Seattle Kraken in their inaugural season, providing multiple ways for consumers to engage with their hometown team through digital, social, retail and, of course, a chance to cheers victory in the Modelo Cantina branded bar in Climate Pledge Arena,” Rene Ramos, Vice President, Field, Lifestyle & Experiential Marketing, Constellation Brands. “This partnership delivers on Constellation’s strategy to invest in our growing markets and more importantly, demonstrates how the Fighting Spirit resonates with fans in the Pacific Northwest.”
The Seattle Kraken’s July 21 Expansion Draft is in 50 days, followed by the NHL Draft on July 23-24. The puck will drop for the team’s inaugural season at Climate Pledge Arena, which opens in October.
*Modelo x Kraken Skate Challenge Sweepstakes 2021
NO PURCHASE NECESSARY. Open only to legal U.S. residents residing in Washington (“Eligibility Area”) who are 21 or older at time of entry. Void outside Eligibility Area and where prohibited. Promotion subject to Official Rules and additional restrictions on eligibility. Fifty (50) winners will each receive Grand Prize of Beanie, Rally towel, Hockey puck, Sticker and Backpack with ARV $100 each. Odds of winning depend on number of eligible entries received. No alcohol is awarded in any prize. Starts 12:00 AM (ET) on June 1, 2021 and ends 11:59 PM (ET) on August 1, 2021. For complete details, including how to enter, see Official Rules at www.modelokrakenskatechallenge.com.
Sponsor: Crown Imports LLC, 131 S. Dearborn St., Chicago, IL 60603.
About Seattle Kraken
The Seattle Kraken are the National Hockey League’s newest franchise, set to play their inaugural season in 2021-2022 at Climate Pledge Arena at Seattle Center, developed by Oak View Group. Visit www.nhl.com/kraken for the latest news and information including press releases, multimedia content and the latest hires.
Media Contact
De’Aira Anderson
Seattle Kraken
press@seattlekraken.com | 919-267-0635
About Modelo
Born in 1925 in the small town of Tacuba, Mexico, Modelo has been bringing distinctive high-quality beer to people ever since, including Modelo Especial®, Modelo Negra ®, Modelo Chelada Especial ™, Modelo Chelada Tamarindo Picante ™, Modelo Chelada Limón y Sal™ and Modelo Chelada Mango y Chile™. Modelo Especial is a golden, full-flavored Pilsner-style Lager with a clean, crisp finish. As the #1 imported beer in the U.S., Modelo Especial recently surpassed 100MM cases sold in 2018. The Modelo family of beers are exclusively brewed, imported and marketed for the U.S. by Constellations Brands.
Media Contact
Stephanie McGuane
Constellation Brands
stephanie.mcguane@cbrands.com | 312-741-2477
About Climate Pledge Arena
Climate Pledge Arena, located at Seattle Center, will be the first net zero certified arena in the world. It will serve as a long-lasting and regular reminder of the urgent need for climate action. The Climate Pledge, which was founded by Amazon and Global Optimism in 2019, is a commitment from companies globally to be net zero carbon by 2040. The complete redevelopment of this historic landmark, originally built for the 1962 Seattle World’s Fair, will be an industry first. Home to the NHL’s Seattle Kraken, WNBA’s Seattle Storm, and the world’s biggest performers of live music and events, Climate Pledge Arena will open in 2021. Learn More at www.climatepledgearena.com.
