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Wild Alaska Pollock to Be Named Official Whitefish of Climate Pledge Arena and the Seattle Kraken

Seattle-based Trident Seafoods, Association of Genuine Alaska Pollock Producers Announce Partnership with the arena and team; Pledge to Bring 32M Sustainable Seafood Servings to People in Need by 2024.  

Seattle, Wash. – April 12, 2023 – Today, one of the world’s most sustainable proteins, Wild Alaska Pollock, has been named the official Whitefish of Climate Pledge Arena and the Seattle Kraken and will be featured on menus throughout the arena.

Seattle-based Trident Seafoods, the largest vertically integrated seafood company in the United States, the Association of Genuine Alaska Pollock Producers (GAPP), a non-profit working with industry leaders to sustainably harvest Wild Alaska Pollock’, will complement Climate Pledge Arena and the Seattle Kraken’s commitment to sustainability.

Wild Alaska Pollock will be featured in mouthwatering menu items featuring recipes by Climate Pledge Arena Executive Chef, Molly De Mers in the Trident Seafoods marketplace, Fork & Fin, located in American Express Hall and in other marketplaces to be announced throughout the arena.

“Seattle is home to the most sustainable arena in the world and also home to the fleet that harvests one of the most sustainable proteins in the world: Wild Alaska Pollock,” said Craig Morris, GAPP CEO. “We appreciate the warm welcome as the newest member of the Climate Pledge Arena team and the Kraken faithful, but as the official whitefish of Climate Pledge Arena, we could not be more excited to welcome the Seattle Kraken to a very special team: Team Wild Alaska Pollock.”

As part of the partnership, Trident will be reinforcing its commitment to bringing sustainable seafood to those struggling with food insecurity in coordination with SeaShare. Since 1994, Trident has donated the equivalent of 29.2 million servings of seafood to SeaShare, a Seattle-based non-profit organization whose mission is to engage the seafood industry in a collective effort to improve nutrition for the people served by food banks and feeding centers.

“The Seattle Kraken is the 32nd team in the NHL,” said Joe Bundrant, Trident CEO. “And we think it’s fitting to increase our donations to reach a lifetime target of donating 32 million servings of food to people in need by 2024. Our partnership with Climate Pledge Arena is an important part of that commitment.”

Climate Pledge Arena is redefining what it means to be a sustainable sports and entertainment venue. The arena is actively on the way to becoming the first International Living Future Institute Net-Zero carbon-certified arena in the world. Operating on 100% renewable energy power, running zero waste events, and Climate Pledge Arena is committed to being free of all single-use plastics by 2024. Sustainability is also a core tenant for Trident and the entire Wild Alaska Pollock industry. Wild Alaska Pollock has one of the smallest carbon footprints of any protein on earth.

“When fans enjoy our delicious seafood on game night, they do so knowing they are eating food that is good for people, and good for the planet,” said Bundrant.

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About Trident Seafoods.

Trident Seafoods is the largest vertically integrated seafood harvesting and processing company in North America. Trident is a privately held, 100 percent USA-owned company with global operations in 6 countries and serves customers in over 50 countries. Headquartered in Seattle, Washington, (USA), Trident employs approximately 9,000 people worldwide each year and partners with over 5,400 independent fishermen and crewmembers. Species harvested and processed by Trident include virtually every commercial species of salmon, whitefish, and crab harvested in the North Pacific and Alaska. The global supply chain also includes cultured and wild species from a network of trusted sources worldwide.

Follow Trident on the Web at www.tridentseafoods.com or on social media on Facebook, Twitter, Instagram, Pinterest, YouTube or LinkedIn

About GAPP

The Association of Genuine Alaska Pollock Producers (GAPP) is a nonprofit that advocates for one of the world’s most sustainable and nutritious seafood products, U.S.-caught Wild Alaska Pollock. Our mission is to build demand and awareness for the fish through driving product innovation, conducting research, and creating awareness about product quality and the responsibly managed fishery the product comes from. Learn more at www.alaskapollock.org.

About Seattle Kraken 

The Seattle Kraken are the National Hockey League’s newest franchise. The team is currently playing their second season at Climate Pledge Arena. Visit www.nhl.com/kraken for the latest news and information including press releases, multimedia content and the latest hires.

About Climate Pledge Arena 

Climate Pledge Arena, located at Seattle Center, is the complete redevelopment of a historic landmark, originally built for the 1962 Seattle World’s Fair. The arena is home to the NHL’s Seattle Kraken, WNBA’s Seattle Storm, and the world’s biggest performers of live music and events. Climate Pledge Arena serves as a long-lasting and regular reminder of the urgent need for climate action and will be the first net zero carbon certified arena in the world. The Climate Pledge, which was founded by Amazon and Global Optimism in 2019, is a commitment from companies globally to be net zero carbon by 2040. Climate Pledge Arena opened on October 22, 2022. climatepledgearena.com

About SeaShare

SeaShare is a national non-profit organization focused on seafood as a source of nutrition for the families served by Feeding America’s food bank network. Based in the Pacific Northwest, SeaShare combines the resources of the nation’s seafood industry to maximize results for everyone.

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